UFC 231 preliminary card ratings beat the 2018 average, thanks to the absence of college football, as well as some quality fights on FOX Sports 1. Wenn Sie Ihre Auswahl anpassen mchten, klicken Sie auf Datenschutzeinstellungen verwalten. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy. The roster of Russian fighters was also building with the likes of Alexey Oleinik, Alexander Volkov (who joined the UFC in late 2016), and Islam Makhachev. Then you can access your favorite statistics via the star in the header. night (Dec. 15, 2018) in Milwaukee in what marked the networks final UFC broadcast. UFC 265 viewers guide: Knockout artist Derrick Lewis gets second chance Three guys have kept crowds coming since Mike Tyson and Evander Holyfield faded from view: Oscar De La Hoya, Mayweather and Pacquiao, but the latter is the youngest of the three at 38. While the UFC's main card pay-per-view numbers are undoubtedly massive, the pay-per-view numbers for the preliminary cards are also no less. That is the concern for boxing as it competes with Dana Whites mixed-martial-arts monster for relevance and popularity: it isnt just that the numbers are tilting in the upstarts favour, it is that they appear to have more name value with which to sustain the growth, and younger stars too. Learn more. A Super Bowl-like event happened prior to that in 2016 in the UFC Womens division between Ronda Rousey and Amanda Nunes. The event generated 2,400,000 (2.4 million) in Pay-Per-View buys, with this single fight likely attracting all that viewership. to incorporate the statistic into your presentation at any time. Even after William Morris Endeavor took over, Dana White remained the president, the position he has held since 2001. For all the latest tips, predictions and special offers directly into your inbox once a week. This will be his fourth UFC appearance and has been under the bright lights every time. Get the best reports to understand your industry. As with the other five American sports leagues weve compared to the NFL (NBA, MLB, NHL, MLS and NASCAR), UFC just cant measure up to the financial and popular success of professional football. (Photo by Chris Unger/Zuffa LLC via Getty Images). For example, last year the New York Giants signed running back Saquon Barkley to a deal worth $31.2 million (with a signing bonus of $20.77 million). There are an estimated 550 million MMA fans globally, which is roughly 7% of the global population. (September 22, 2021). Floyd Mayweather Jr may be the firm favourite to get the better of Conor McGregor in their August 26 boxing match but there is plenty of evidence to suggest UFC is winning the battle of the combat sports in the UFC vs boxing popularity stakes. According to the Nielsen Ratings, there was an average viewership of 15.8 million for NFL games last season with NFL television ratings rising 55 from 2017 to 2018. Phil Foden dances through Newcastle defence to score sublime Man City Be the first to rate this post. Oops. His love for MMA comes from The organization amassed 13.8 billion video views across Facebook, Instagram, YouTube, and TikTok to sit at #2 on the list, just behind NBA, which garnered 14.5 billion views on the same platforms. Approximately 17,253,425 people attended NFL games in 2017, while less than half a million UFC fans showed up to live events (452,743). affiliate links and make purchases, WSN earns a commission from our partners, including ESPN and various Please do not hesitate to contact me. While UFC on ESPN 6 began during prime time, it was the first UFC on ESPN event to be broadcast on ESPN2. On secondary ticket providers like StubHub, Ticketmaster, TickPick and Vivid Seats, the typical cost of a Super Bowl LIII ticket was well above $5,000. The UFC has remained steady in its ratings among its base demographics," men 18-34 and men 18-49 Meanwhile, it has seen a sharp demographic increase among older viewers (adults 35-54 and adults 55+), women and Hispanics (SPORTS.YAHOO.com, 8/24). NFL rookies do well they pull in an average of $480 thousand each season, which tends to increase each year by anywhere from $5 thousand to $10 thousand. Rebel Penguin ApS 2023 (a subsidiary of Gaming Innovation Group Inc.) What Do UFC on FOX 30s Lowest Overnight Ratings Mean? Live attendance is holding steady at UFC events, but because of where they are held their attendance numbers pale in comparison to the NFLs. The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry. The UFC is done using the pay-per-view structure, so there are no paid advertisements during the fight. Who is better preparing themselves for worldwide domination? The martial arts organization trailed footballs UEFA Champions League (#1), EPL (#2), and LaLiga (#3). The average viewers for the event were 805,000, which put it ahead of UFC on ESPN 5, but . Hardy was originally ruled the winner by decision. Morning Consult. Show publisher information Something went wrong. Overall, the UFC has enjoyed a very good year so far when it comes to pay-per-view prelims with UFC 257 and UFC 259 both delivering more than 1 million viewers on average for a broadcast and now UFC 261 ending up as the No. The drastic growth of the company catapulted the UFC among the most valuable sports business brands worldwide. The NFL did well in 2018, pulling in $14 billion in total revenue, which ended up being $900 million more than they brought in the season before and a $6 billion boost from 2010. The second biggest was in 2009, with an average of 617,000 PPV buys. American-based MMA promotion UFC ranked #5 on the list with 6.6 billion views, while fellow mixed martial arts promotion Bellator MMA ended its year with 227 million views. "Level of interest in UFC in the United States as of September 2021." A lifelong martial arts fan who fell in love with MMA in 2018 and has practiced mixed martial arts ever since. If he wins the title, he would be tied with Dustin Poirier for the third-most fights to win a UFC championship. The contest was a rebooking of their September fight, which ended in 15 seconds after Stephens could not continue after Rodriguez poked him in the eye. MMA Hive was created in 2020 by Joe Bloom, the lead author. Each year, there are 256 total regular-season NFL games while in 2018 there were only 39 UFC events. First-year NFL players dont make their money from salary as much as from bonuses: Most rookies are paid the NFL minimum, but exceptional players get treated a bit differently. UFC-Fight historical data from 1993 to 2021 | Kaggle The event, which took place at TD Garden, was headlined by a light heavyweight bout between the undefeated Dominick Reyes and former UFC middleweight champion Chris Weidman. UFC TV ratings surge as other sports remain flat amid pandemic You might find it helpful for further reading to learn more about the UFCs viewership stats in recent years. One Championship beats UFC to become most-watched MMA organisation Memorable Fight Stats in 2023. The aforementioned NASCAR Cup Series race from Road America averaged a 1.15 rating and 1.93 million viewers on USA Network, down 9% in ratings and 11% in viewership versus last season's average for races on NBCSN (1.3, 2.2M). If you want to learn more interesting stats about the UFC viewership statistics in recent years, keep reading. If you click a link on this page and make a purchase, we may receive a small commission at no extra cost to you. Gane has an . They helped to bring those eyes to the UFC. The Brazilians have had a keen interest in mixed martial arts since the birth of Brazilian Jiu-Jitsu, as many grapplers often dabble in other striking sports to add to their experiences like Boxing or Muay Thai. UFC 225 'Prelims' Return Second-Lowest Ratings Of 2018 UFC 225 "Prelims" ratings on FOX Sports 1 returns just 667,000 viewers, marking the second-lowest viewership of the year behind. Because of his vast brand persona, he can bring in a broader audience of sports enthusiasts. Are you interested in testing our business solutions? Klicken Sie auf Alle ablehnen, wenn Sie nicht mchten, dass wir und unsere Partner Cookies und personenbezogene Daten fr diese zustzlichen Zwecke verwenden. Coverage totaled 153 hours across ESPN and ESPN2, an increase of 15% over the 133 that had been . The biggest difference between the two groups is that the NFL is a league made up of 32 teams with 53 players on each with 46 players declared active for each game, while the UFC is actually a company owned and operated by a parent company* that promotes mixed martial arts (MMA) fights. While the average viewers fell short of four previous UFC on ESPN events, the broadcast performed well for a Friday night UFC broadcast. In the dominant age group between 25 and 44, the 60% is split into about half each for 25 to 34-year-olds and 35 to 44-year-olds. 1 rated program on cable on Saturday night. According to a recent report published by Nielsen titled, Year in Review: Sports Consumption Evolution. Earlier this year, Super Bowl LIII racked up 98.2 million viewers. ET, the UFC aired prelims on ESPN as an inducement for fans to buy the pay-per-view. receive our occasional offers and news, you may opt-out at any time. Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business. , the Singapore-based martial arts organization ranked as one of the top global sports properties in terms of viewership and fan engagement. If you feel like you're losing control over your gambling experience, call Rodriguez won the contest by unanimous decision. Official Lomachenko Vs. Lopez Scorecard. The numbers dont lie, and they tell us that the NFL has a whole lot more fans that the UFC in America and the difference in the amount of money each makes seems to back that theory up. Other Asian countries have been growing quickly, too, such as Indonesia. Measure of Success: Churchill Downs Race Tracks Sponsorship Strategy Sponsored by IEG, Ourand: Pac-12 has time on media rights, as long as no other schools leave, Fallout from RSN mess means big changes for fans, teams and leagues, The Marchand and Ourand Sports Media Podcast: Episode 76 -- RSN Armageddon. The primary demographic of UFC fans are from the USA, with over 75% male, 60% white, 60% between the ages of 25 and 44, and 60% making under $50,000 per year. Doesn't incl ESPN+ figs, the 2 events, 266 & 268, that aired on ESPNews, or early prelims. Latest UFC rankings update following the UFC 277 pay-per-view (PPV) event on July 30 in Dallas, Texas, with Derrick Lewis falling out of the Top 5 at heavyweight. ESPN+ on its own currently costs $10 per month or $100 for a year-long plan. The second biggest was in 2009, with an average of 617,000 PPV buys. I think this is mainly due to the growing local competitions in these areas (like One Championship), which breeds a large viewer base among the size of the population. For Super Bowl LIII, Anheuser-Busch InBev and Fiat Chrysler Automotive were the top-spending parent companies and altogether the revenue from that event was estimated to be $450 million. Click below to sign in. Conor McGregor and an extra muscled Jake Gyllenhaal filmed a scene from the upcoming remake of "Roadhouse" after UFC 285s ceremonial weigh-ins. NFL quarterbacks make about $4 million per year on average, while the typical NFL athlete earn about $1.9 million every season. UFC-Fight historical data from 1993 to 2021 Shortest Three-Round Fight: Rinya Nakamura KOs Toshiomi Kazama at 0:33 of Round 1 via punch to head at distance at UFC Vegas 68. Find your information in our database containing over 20,000 reports, most valuable sports business brands worldwide, leading buy-rates of UFC pay-per-view events, share of Americans who watched a pay-per-view event, proportion of Americans who visited UFC.com, most popular type of submission in the UFC. 2023 Leaders Group. Coverage for this weekend's PPV showdown will start . number 94414163), granted a vendor registration number VR007603-20-001 by the Michigan Gaming Control Board, The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: UFC: leading Pay-Per-View events as of August 2022, by buys, UFC: leading fighter earning totals as of April 2022, UFC: events with the highest live attendance as of August 2022, Most valuable sports business companies worldwide 2019, Most valuable sports business brands worldwide in 2019 (in million U.S. dollars), Number of Ultimate Fighting Championship (UFC) events from 2012 to 2021, Number of Ultimate Fighting Championship (UFC) fights from 2012 to 2021, Ultimate Fighting Championship (UFC) events with the highest live attendance as of August 2022, UFC: distribution of matches between 2013 and 2015, by card position, Distribution of Ultimate Fighting Championship (UFC) fights* between 2013 and 2015, by card position, UFC: distribution of match payouts between 2013 and 2015, by card position, Distribution of Ultimate Fighting Championship (UFC) payouts* between 2013 and 2015, by card position, UFC: number of knockouts and submissions 2014-2020, Number of knockouts and submissions in the Ultimate Fighting Championship (UFC) from 2014 to 2020, UFC: number of submission finishes 1993-2017, by type, Number of submission finishes of Ultimate Fighting Championship (UFC) fights from 1993 to 2017, UFC: breakdown of submission finishes in 2017, by type, Distribution of submission finishes in Ultimate Fighting Championship (UFC) fights in 2017, by type, UFC: shortest average fight time of fighters worldwide as of 2022, Shortest average fight time of fighters in the Ultimate Fighting Championship (UFC) worldwide as of 2022 (in seconds), UFC: longest average fight time of fighters worldwide as of 2022, Longest average fight time of fighters in the Ultimate Fighting Championship (UFC) worldwide as of 2022 (in seconds), UFC: most knockdowns landed by fighters worldwide as of March 2022, Most knockdowns landed by fighters in the Ultimate Fighting Championship (UFC) worldwide as of March 2022, UFC: most strikes landed by fighters worldwide as of March 2022, Most strikes landed by fighters in the Ultimate Fighting Championship (UFC) worldwide as of March 2022, UFC: most takedowns landed by fighters worldwide as of March 2022, Most takedowns landed by fighters in the Ultimate Fighting Championship (UFC) worldwide as of March 2022, Brand value of the sports company UFC from 2014 to 2017 (in billion U.S. dollars)*, Total revenue of the Ultimate Fighting Championship (UFC) from 2013 to 2015 (in million U.S. dollars), Revenue of the Ultimate Fighting Championship (UFC) in 2015, by source (in million U.S. dollars), Distribution of content value of the Ultimate Fighting Championship (UFC) in 2015, by type, UFC biggest growth markets: increase in total population interest 2014-2016, Share of increase in UFC total population interest in the biggest growth markets between 2014 and 2016, by country, UFC: reported average payout for fighters between 2013 and 2015, Reported* average payouts of Ultimate Fighting Championship (UFC) fighters between 2013 and 2015, by quintile (in U.S. dollars), Highest total earnings* of Ultimate Fighting Championship (UFC) fighters as of April 2022 (in million U.S. dollars), UFC227: fighter earning totals in August 2018, Fighter payouts of UFC 227 in August 2018 (in 1,000 U.S. dollars), UFC: events in 2014, by Pay-Per-View buyrate, Ultimate Fighting Championship (UFC) events in 2014, by Pay-Per-View buyrate (in 1,000), UFC: events in 2015, by Pay-Per-View buyrate, Ultimate Fighting Championship (UFC) events in 2015, by Pay-Per-View buyrate (in 1,000), UFC: events in 2016, by Pay-Per-View buyrate, Ultimate Fighting Championship (UFC) events in 2016, by Pay-Per-View buyrate (in 1,000), Leading Ultimate Fighting Championship (UFC) Pay-Per-View events as of August 2022, by number of buys (in millions), UFC: number of Pay-Per-Views sold 2001-2014, Number of Pay-Per-Views sold by the Ultimate Fighting Championship (UFC) from 2001 to 2014 (in 1,000), UFC: average price of Pay-Per-Views 2001-2014, Average price of Ultimate Fighting Championship (UFC) Pay-Per-Views from 2001 to 2014 (in U.S. dollars), UFC: average number of Pay-Per-View buys per event 2001-2018, Average number of Ultimate Fighting Championship (UFC) Pay-Per-View (PPV) buys per event from 2001 to 2018 (in 1,000s). the Revenue sharing was initially set up to ensure that richer and poorer teams start the season out on semi-equal footing, otherwise, the competition suffers. How many Americans viewed NFL games compared to UFC fights in 2018? Weidman, who was making his debut in the 205-pound weight division, fell to 1-5 dating back to December 2015 when Reyes knocked him out at the 1:43 mark of the first round. Midnight Mania! By far, professional football is America's favorite sport. McGregor has spearheaded that boom, culminating in his boxing showdown with Mayweather for which he is the 5/1 underdog, but he is no lone wolf, with Ronda Rousey and Miesha Tate also recent graduates to the million club. Sunday's Game 1 of the ALCS on TBS drew 2.07 million viewers. ET with that card earning 733,000 viewers on average. Three of the five largest UFC PPVs since the promotions rights deal with ESPN began in January '19 have come during the coronavirus era." UFC interest levels in the U.S. 2021 | Statista Register for a free SBJ account to unlock one extra article per month. Daily updates aggregating the stories and spin from more than 600 outlets across the globe. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Marketing To Sports Fans: Viewership & Demographics [Infographic] Stats | UFC UFC vs boxing: How UFC is edging ahead in the popularity stakes. The cheapest ticket for the McGregor versus Merryweather fight was $1,335, with the front-row seats at the 100 level going for between $9,000 and $16,000. Below youll find answers to many of them discovered in my research. Bei der Nutzung unserer Websites und Apps verwenden wir, unsere Websites und Apps fr Sie bereitzustellen, Nutzer zu authentifizieren, Sicherheitsmanahmen anzuwenden und Spam und Missbrauch zu verhindern, und, Ihre Nutzung unserer Websites und Apps zu messen, personalisierte Werbung und Inhalte auf der Grundlage von Interessenprofilen anzuzeigen, die Effektivitt von personalisierten Anzeigen und Inhalten zu messen, sowie, unsere Produkte und Dienstleistungen zu entwickeln und zu verbessern. Conquer all obstacles with the right hydration #ObsessedWithBetter, A post shared by BODYARMOR (@drinkbodyarmor) on Nov 2, 2018 at 3:12pm PDT. How much more revenue does the NFL take in than UFC? UFC ratings: The "Khabib vs. McGregor" preliminary card for FOX Sports 1 returned impressive ratings for the network-televised action on Oct. 6 in Las Vegas, Nevada. Available: https://www.statista.com/statistics/1122523/ufc-interest/, Level of interest in UFC in the United States as of September 2021, Available to download in PNG, PDF, XLS format, Sales revenue of the sports industry South Korea 2015-2020, Sales revenue of the sports industry South Korea 2020, by sector, Ticket sales revenue of professional sporting events South Korea 2014-2020, Professional sporting events attendance South Korea 2021, by sport, Reasons for going to professional sports matches at stadiums South Korea 2019, Ticket revenue of the KBO league 2014-2021, Baseball players in KBO league South Korea 2022, by team, Stadiums of KBO teams South Korea 2020, by capacity, Total KBO league baseball game attendance South Korea 2011-2021, Match attendance for KBO league South Korea 2011-2021, Number of K League 1 players 2022, by team, Stadiums of K League 1 teams South Korea 2020, by capacity, Total K League 1 football match attendance South Korea 2011-2021, Match attendance for K League 1 South Korea 2011-2021, Total KBL basketball match attendance South Korea 2011-2021, Match attendance for KBL South Korea 2011-2021, Registered players in the men's V-League South Korea 2022, by team, Average wages for players in the men's V-League South Korea 2015-2022, Total V-League volleyball match attendance South Korea 2011-2021, Match attendance for V-League South Korea 2011-2021, Spending per person on a match day South Korea 2021, by sport, Spending season on sports merchandise South Korea 2021, Channels used to buy sports team jerseys South Korea 2020, Social media used by pro sports spectators South Korea 2021, Reasons for watching broadcasts when spectating pro sports South Korea 2019, Interest in the UFC in the U.S. 2021, by age, Interest in the UFC in the U.S. 2021, by gender, Interest in the UFC in the U.S. 2021, by ethnicity, Public interest in the FIFA World Cup in the U.S. 2022, Public interest in the PGA Tour in the U.S. 2022, by age, Public interest in the Kentucky Derby in the U.S. 2018, by age, Public interest in the PGA Tour in the U.S. 2022, by gender, Public interest in the Kentucky Derby in the U.S. 2018, Public interest in the PGA Tour in the U.S. 2022, Public interest in professional race car driving in the U.S. 2018, by gender, Interest in watching men's tennis after Federer retires in the U.S. 2022, Public interest in professional race car driving in the U.S. 2018, Hispanic interest in the FIFA World Cup in the U.S. 2018, by age, Viewership of the FIFA World Cup in the U.S. 2018, by age, Hispanic interest in the FIFA World Cup in the U.S. 2018, by gender, Public interest in professional race car driving in the U.S. 2018, by age, Most popular active and former men's tennis players in the U.S. 2022, FIFA World Cup interest levels in the United States as of November 2022, by age, Find your information in our database containing over 20,000 reports. Sign up for the Formula 1 racing is averaging 946,000 viewers through 11 races this season, up 47% from the first 11 races of last year's delayed, shortened season (645K) and up 39% from the same number of races in 2019 (681K).
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