Disclosing information to the public in ways that are easy to find and use. You can entice them to stay by giving them regular official updates and letting them know that if they are absent they may miss something important or interesting. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. Functions of the Public Information Officer - emilms.fema.gov An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. 1955 0 obj <>stream When a newsworthy incident occurs, the media will be there, whether youve invited them or not! The Governor declared the emergency following a similar declaration by Liberty County. Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. . Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media This course can provide a basic understanding of the PIO function for those new to the position. Remember to treat amateur journalists the same as you would any other journalistwith courtesy and respect. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. Serves as an advisor to the Incident Commander. They will go other places to get other information (local citizen reactions, sidebar stories, etc.). Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. Access to the scene for information and images. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. But all four occupants miraculously escaped and the 45-year-old dad told the Ventura County Star: We thank God that were alive, regardless of what we lost up there.. Avoid acronyms. The widespread use of social media means you and your organization need to include social media in your communication strategy. Determine who your audience is, what they need to know, and what they already know. Use the media area for all media releases and conferences. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. After taking this course you may want to take other courses to help you continue your professional development. The Mayors Office developed an outreach campaign known as Red Stick Ready. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< Click on a program for additional information. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. As a PIO, your target audiences include . Social Media: Preparedness 101: Zombie Apocalypse. The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. Another way to express your key message B. Tammy Kikuchi: The Joint Information Center and the Command Staff out there would hold daily briefings for the media, and quite honestly that took much of the heat, if you will, off the Governors office. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. D. a required responsibility of the PIO as outlined by NIMS.. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. Blogs are Web sites that allow you to engage in a conversation with readers. Write out the full term on first usage, as appropriate. You can find the complete list of courses in the Spanish language course list. Provide public information, emergency public information, and community education to your internal and external target audiences. The Incident Commander B. Select it carefully and choose your background wisely. They can be timelesslike encouraging children to be active. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. Determines what the public needs to know. Determining hazard impact is a crucial component in emergency planning. Describe evolving media tools, including social media, for communication. Identify contacts and sources that are relevant to your organization. . The Governor is continuing to monitor the situation. For some incidents, implementing a media area may be an important way to manage the situation. Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. You cant manage who shows up but you can and should manage contact with the site. They focus on specific issues or programs to move the public to take action. C. is presented as a bad example of public information management. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. All of the above, 23. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. Did the message reach the targeted audience? Describe how to have a successful relationship with the news media. Campaign topics can range from recruiting volunteers to fire safety. The following was originally posted on CDC Public Health Matters Blog on May 16, 2011, by Ali S. Khan. Zoom lenses, parabolic microphones, and just plain observant reporters may be able to discover sensitive or protected information from your incident command post (e.g., zoom shots of maps, recorded conversations, etc.). (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) Verdi White: And I believe that that has helped in our relationship with the media. Social media have changed how quickly information about a disaster is available. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. In their zeal to get the story reporters may not always recognize the potential for danger to themselves. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. Please note that the is program now requires a fema sid to be used instead of your ssn. Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. Using acronyms in news releases may:A. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. Set up interviews and write talking points C. Be an intermediary between leadership and the news media D. Assess situations for public information implications, 14. (For example: The suspicious package was the size of a laptop computer. Effective public communication involves collecting, verifying, and disseminating information to your target audiences. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. Public information entails the processes and systems that enable effective communications with various target audiences. Weegy: The role of the pubic information officer is to gather facts and disseminate it to the media. 3 Step Guide for Assistance. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. Public Information Officer Jobs and Salary The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . A good overview of ICS is provided in the independent study . Lesson 3 introduced the importance of establishing relationships with the media. A secondary audience is elected or other officials such as Incident Commanders or emergency operations center managers who want an overview of emergency public information. hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le Is there any restriction on the information to be released? Some important considerations to effectively use evolving media include developing: Now you have an understanding of the advantages and limitations of traditional and evolving media. What events nationally and globally are in the news? Describe the role and function of the Public Information Officer (PIO). Evolving media (Web sites, email, blogs, social networking sites, etc.). Switchboard: (301) 447-1000 0 This process includes: Your goal statement expresses what you hope to achieve through your campaign. Providing information and access to newsmakers. (What will motivate them?). For highly visible or controversial matters, it might be best to have a leader in the organization speak. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). Do you follow through? 0 Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. School, 43 Margaret St. . C. only required when dictated by the Incident Commander. These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. If you use an acronym, make sure your audience understands it. As with ICS, the JIS is as simple or complex as the needs of the situation. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. Verdi White: The two functions and people that I need to have with me when Im out here doing anything is I need to have a finance person and I need to have the Joint Information Center. Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. Communicates with internal and external stakeholders. Final Exam for: IS-29.a: Public Information Officer. It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. Managing public information is another fundamental element of emergency management. Social marketing is the use of commercial marketing principles to: A. This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. Lets review the different types of communication tools in more detail, starting with print media. Establish one that doesnt hinder operations but affords the media reasonable, legitimate access. IS-0029.a Public Information Officer Awareness This course can provide a basic understanding of the PIO function for those new to the position. Break your ideas into one subject per sentence. Social networking sites are online communities that connect people. Successful written communication conveys your key messages and: More information on writing clearly and effectively is presented in Lesson 3. Avoid getting involved in these media disputes. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? This course can provide a basic understanding of the PIO function for those new to the position. User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. Serves in an ICS role 2. Video sharing sites to expand or market a story, and. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. %%EOF NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. FEMA does not endorse any non-government Web sites, companies or applications. [25 Test Answers] FEMA IS-29A: Public Information Officer Awareness As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Blogs to cover events as they are happening. ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) 524 0 obj <>stream People use technology to tell others that they are okay. Develop and pre-test materials C. Develop an action planD. Work within the emergency management system. Check off the things you would plan to include in your Go Kit and add other items as you see fit. B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. Even a few minutes of practice can make a big difference. Having such knowledge enables them to make informed choices that affect their health and well-being. wA{)K+Xk80538L``V[mvWS|?9U7 Its community preparedness. This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. Emergency Management Institute Create clear and easily understood messages. Are there cultural differences to take into consideration? Sit on your coat tail to keep your jacket from riding up. C. ), Prescription medications; basic first-aid supplies, Weather gear (e.g., rain poncho, gloves, sunscreen). Public Information and Warning . D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. Responds to the media while respecting restrictions on the release of sensitive information. The news release should use the inverted pyramid as illustrated below. With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). This feature can facilitate abuse of the system. This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center. hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B Select this link to access a printable . endstream endobj 495 0 obj <. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. A media pool: Note: Media pools can cause disagreements among the media. . More than 70% of the illnesses, hospitalizations and deaths are guys. What is the Role of a Public Information Officer (PIO)? Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Each time this test is loaded, you will receive a unique set of questions and answers. A Federal structure designed for large-scale, multijurisdictional incidents B. The good news is that preventing heat related illness is easy to do if you just use common sense. Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. This lesson presents information on how to use your tools and relationships to communicate information to the community when something happens. Public information is a vital function in disaster operations that . Email can be used to get people: In order for email to work, you need to have a good email distribution list. Use natural gestures, but dont cross your arms, raise your eyebrows, shrug your shoulders, sway, or bounce. ), John enjoys boating, swimming, and to fish. Emergency Management Institute Demonstrating an understanding of media needs and operations. Preparing quality written products including news releases. Tammy Kikuchi: I would say it, whatever expense it takes for your Public Information Officers to get the training, spend it. 514 0 obj <>/Filter/FlateDecode/ID[<897144EC39D7C94ABD0F71D9C292EE4A><41375C8F366F3C4EA1877AFFBEEAAE0A>]/Index[494 31]/Info 493 0 R/Length 101/Prev 195410/Root 495 0 R/Size 525/Type/XRef/W[1 3 1]>>stream Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. The 95/5 concept relates to non-emergency and emergency PIO activities 95% of most PIOs' work is in non-emergency times, with only 5% directly related to incident response or recovery. C. result in the need to conduct follow-up interviews. D. enhance agency credibility. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. When preparing written products, it is important that your message is understood. The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. They can be seasonallike hurricane preparedness week. Lieutenant Doug McCleve: One of the reasons why we felt it was so important to put together a Joint Information in the first, Center in the first place is because we knew that there would be all aspects of State government involved in this process from providing basic food and clothing and shelter for these people who have had nothing for up to a week. IS-29.A: Public Information Officer Awareness - FEMA It is important to build relationships with your media contacts. Generally, there is no review before modifications are accepted. Successful blogs are compelling and current, and encourage interaction with readers. NIMS Description of the PIOs Responsibilities. For example, you can post videos, use social networking sites, and/or create a blog. For highly technical information, it might be best to prepare a credible subject-matter expert to present. PIOs must possess good oral communication skills because they will need to present critical information and prepare other people to speak: More information on speaking and preparing speakers is presented in Lesson 3. Responsibilities of the Components of the ICS Organization. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. Timely updates and corrections to information in evolving incidents. Develops a strategy or plan for handling the incident, monitors it in process, and adjusts the plan as needed. Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. B. The fire started near Harvest Junction on the railroad and the fumes from the burning hazardous materials in the cars threaten a number of nearby communities, according to local authorities. I would urge you to be careful whenever you travel, Smith said. ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. The heat on the desert floor isnt just a nuisance, its expensive & lethal. NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. PDF Public Information Officer - FEMA He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. Media pools are used to restrict access to an area due to space limitations or safety issues. Joanne H. Moreau: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them. Coordinate information being distributed to ensure consistency with other agencies messages. Please review the IS FAQ's for more information. Quantify results when evaluating public information efforts. 50% C. 25% D. 5%, 9. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. Email. In this lesson youll learn more about creating public awareness campaigns. (Incorrect), John enjoys boating, swimming, and fishing. D. The ninety-five (95%) segment of the 95/5 concept, 5. 494 0 obj <> endobj Even the best writer can make mistakes, particularly when under pressure or in a time crunch. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. This awareness-level training is suitable for new PIOs. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. What problems are you having in your community? Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. 16825 S. Seton Ave., Emmitsburg, MD 21727 It provides a framework for people from multiple agencies to work well together B. Selects the right tools for the messages. Were people prepared for previous incidents? Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Manages resources including supplies, personnel, and equipment. Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. Providing good public information helps people make the right decisions at the right time and can instill public confidence in the organization, which is primarily important because: User: 4. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. %PDF-1.6 % Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. Once your campaign is implemented, the last step is to determine its success. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? Describe the role of the Public Information Officer (PIO) in an emergency. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. 17. Increased information needs can be handled. Describe the role of the PIO in an emergency. For example: Active voice is clear, direct, and concise. As exemplified in the Pew Research study, people are getting information from sources other than traditional media. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. If you determine the need for a media area: At the scene of an incident, the news medias most basic needs are access to information and images. Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect).
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