Other common Tropical Smoothie Cafe email . Cheryl Fletcher, Chief Development Officer of Tropical Smoothie Cafe, shares highlights of her career and leadership style in Franchising. TropicalSmoothie.com. "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. 5 free lookups per month. Weve done different promotions and summertime promotions to raise dollars for Camp Sunshine and have one more coming up this fall for them. Tropical Smoothie Cafe has deals in place . As CEO, Watsons goal is to achieve $1 billion in sales and more than 1,500 cafes by 2023. Fast CasualAn interview with Tim Tang of HughesDecember 2, 2019. And so thats one of my favorites. Tropical Smoothie Cafe on Thursday said it has named Charles Watson its permanent CEO as it works to grow into a $1 billion company within five years. Your results may differ. You may opt-out by. Now were really taking the lead from our franchisees and building out DMAs organically from outside them. My experience with the brand up to that point was beneficial because I was already very immersed in the operations and processes that had contributed to its success at that time. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. See where were looking to grow to meet the incredible demand. Watson: As you know, the restaurant industry has taken a huge hit. *. Here's how CEO Charles Watson did it. Or the Hummus Veggie Wrap? Because 99% of Tropical Smoothie Cafe's system is franchisee-owned and operated, it was my goal to maintain consistency for them and move the company forward in the right direction, with a lot of reverence and respect for the past. Those interested in becoming a franchisee should have $125,000 in liquid assets and a minimum net worth of $350,000. Charles Watson serves as CEO for Tropical Smoothie Cafe. 770-580-2333 Prior to joining Tropical Smoothie Cafe, I worked for several hotel and hospitality-centric companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. See where were looking to grow to meet the incredible demand. Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. "Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. Tropical Smoothie Cafe CEO Charles Watson Tells Us Everything About The Franchise - Exclusive Interview. So our franchisees, if theyre staying on top of their Tropical Smoothie Cafe, theyve got to own that three to five mile radius around there. Atlanta, GA 30338 As a brand, we strive for excellence in service and creating a culture of hospitality for our business no matter which location you visit, and this year we're prioritizing them even further by enhancing pillars of our hospitality-centric culture and the technology we use to create convenience for our guests in order to reinforce our position as the leader in our segment. Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. It is the food. Were any of the franchisees reluctant to follow the system or embrace a new direction? Southern-style, all the way! jdoe@tropicalsmoothie.com), which is being used by 23.3% of Tropical Smoothie Cafe work email addresses. It was important to me that we have franchisees themselves share their feedback and align on system initiatives and goals. Any plans for celebrations and promotions around the quarter-century mark? Day-to-day I would say my favorite is the Avocolada Smoothie. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. Here's how CEO Charles Watson did it. Under his leadership, the Tropical Smoothie Cafe system grew from 265 open units to 725 open units. I may have been the smallest employee there (I had to stand on a tub used for busing tables just to reach the sink) but I had the biggest ambition. Occhiogrosso: What challenges, if any, did you face in getting "buy-in" from the existing franchise community once you became CEO? Although COVID-19 has directly impacted our business, some days being down more than 50 percent, we consider ourselves lucky to have a business model that allowed us to easily transition to grab-and-go, curbside, and delivery only. Atlanta, GA 30338 26, 2021. Watch the complete interview here or start your journey in becoming a Tropical Smoothie Cafe Franchise Owner by completing our form. Whats your favorite cuisine outside of Tropical Smoothie? How do you see the company moving forward? I worked for my father throughout my teenage years, and those years were my first taste of what the industry was all about. I lean into that so that our employees can feel good about what they do.. Your results may differ. We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. In conclusion, I believe the growth of Tropical Smoothie Cafe over the last two years demonstrates Mr. Watson's steady leadership and a clear understanding of building on the momentum that has made the brand a leader in its category. Its been quite the adventure since becoming the CEO in 2018, and Ive enjoyed every twist and turn in the road. Our company sells about 200 franchises, opens over 120 cafes a year, and has more than 500 locations in the pipeline. So its got a little bit of indulgence to it. 1117 Perimeter Center West, Suite W200 Occhiogrosso: How do you feel about franchise advisory councils? Tropical Smoothie Cafe has relationships with third-party sources which offer financing to cover the following: startup . Management can grow a company without having to invest too much money, and . I think the biggest shift will take place for those restaurants that can't be open right now. So we managed to get through that. And they want what they want when they want it, and thats usually right now. These early experiences in the workforce are what ignited my entrepreneurial spirit. Such filing does not constitute approval by the Department of Law. I have a lot of people that inspire me daily, but I really do think that my parents inspired me to be the leader I am today. Glad Tidings: Are Seasonal Franchises A Good Investment? The chain plans on opening an astonishing 200 locations this year alone, which will mean its opening its 1000threstaurant. We want to be an escape for our consumers in this hectic world we live, and an incredible business model for our franchise partners It's an exciting time to be a fast-casual concept within this segment, specifically as the market size of the juice and smoothie bars industry is expected to increase by 2.3% in 2020, reaching nearly $3 billion in revenue across the globe. It's almost all you need to know about the results of Mr. Watsons work and commitment to the franchisees. CEO Charles Watson, . A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. Mr. Watson was appointed the CEO position of Tropical Smoothie Cafe in December 2018. *$1,009,803 System Wide Average Net Revenues. And the digital guest experience is another way for our customers to use us. It posted its ninth consecutive year of positive same-store sales, with 2020 same-stores up 7.5%. Watson will lead us through our next phase of strategic growth. We gathered that feedback and used it to set goals and action plans for the company. It's tropic time. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. Here are some highlights of their conversation about his franchise business. We loved the idea so much we launched a nationwide campaign to donate 100,000 smoothies across the country and the response has been incredible. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. His goal is to achieve $1 billion in sales and 1,500+ cafes by 2023. . In my experience, making franchisee success and profitability the priority is the key to the longevity of any franchised brand. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. *$1,009,803 System Wide Average Net Revenues. Yeah. So more knowledge about our great food offerings is something that I would change a little bit. Be sure that you have a minimum net worth of $350,000 and $125,000 in liquid assets. . He is survived by his children Kayla (Jason), Kelsey (Billy), John (Stephanie), Kincaid (Cecilia), his siblings Orville Dallier (Angela), Sue Dorey (Tom), Donna A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. The way [Tropical Smoothie Cafe works in markets], we work the suburbs and the outskirts, and move our way into cities. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. He was previously. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. The TFC works hand-in-hand with Tropical Smoothie on all facets of the business from operations, IT, marketing, construction, and beyond, and their genuine feedback continues to establish the open communication we strive for, helping us to enhance our business model on an ongoing basis. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. We have very dedicated franchisees that just go out there and drive the business every day. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. CEO Charles Watson, who took the reins in 2019, said Tropical Smoothie's goal was to eclipse 1,000 restaurants by 2021 and 1,500 locations with AUVs of $1 million in the next five years. Watson:"As a first time CEO, learning to view the business from a thinking vs. a doing mentality was a challenge I faced. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. Camp Sunshine is a camp for kids and their families that have life-threatening illnesses. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Were proud to report that as of today, weve donated more than 200,000 smoothies to these hometown heroes, and were not done yet! The success of our brand is about the talent and drive of our talented executives and Support Center team. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. "I think when taking over any brand where you worked alongside your predecessor, there's a certain level of pressure to continue carrying the torch, but also to make necessary changes to the brand to evolve with the changing economy and consumer trends. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. And we actually drove our comparative sales versus 2019 by 7.5%. Thats why food and smoothie innovation is so important, its to keep things fresh and to make sure that our guests are getting exciting things to be able to see and try. wills o' nats last of the summer wine. How Much Do You Make Owning A Tropical Smoothie. Charles is directly responsible for selling more than 800 franchises during his tenure. What are the brands plans for expansion and are you eyeing an international presence? So I think theres a misconception with some brands that, for example a Slurpee, its not at all a Slurpee, its absolutely whole real fruit, ice, water, very basic items. From my VP of development officer to today as CEO, Ive been passionate about the brands vision. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. Franchising offers multiple benefits to a business as a whole. In this role, he is responsible for the brand's strategic vision and overall franchise performance. Watson:"When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. See where were looking to grow to meet the incredible demand. And so the way that they impact the communities where they operate is a really big part. Charles has the tenacity, vision and passion this brand needs to continue our upward trajectory and will ensure the success of our franchisees is at the center of every decision we make, said Scott Pressly, Chairman of the Board, Tropical Smoothie Cafe. Call now and speak to a franchise development leader. The first thing is to be a business partner. It was not possible for me to get involved in every project so I had to learn to let go and delegate. Atlanta, GA 30338 Charles Watson is currently an Atlanta-based correspondent for Fox News Mediacovering the southeastern portion of the United States. The number one seller from a limited time offer perspective has always been our summertime Watermelon Mojito, its incredibly popular, 20 to 25 sales per cafe per day, with that Watermelon Mojito, everyone looks forward to it. I dont believe that the people side of our business is dead.. That created a kind of blueprint that served as the foundation for me to take the reins and lead the company the way I felt was best. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. Youre asking me to pick which kid I like the best. Your results may differ. 770-580-2333, NRN Editors Discuss Digital Engagement with CMO Deborah von Kutzleben, In Her Own Words: Tropical Smoothie Cafe franchisees gain Cheryl Fletchers support, Tropical Smoothie Cafe Opens First Double Drive-Thru Location. Sometimes youve just got to go with the taste. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. 2020, 2019, and 2018 average, median, highest, and lowest net revenues, number of stores, and number and percentage of stores that surpassed the average net revenues in the category for the top 10%, top 25%, . . And so I think thats only going to fuel our continued growth going forward. We have quesadillas, we have flatbread sandwiches, we have sandwiches, we have salads. Because sure, the smoothies sell well and all, but did you know about the Chipotle Chicken Club flatbread sandwich? NET WORTH * LIQUID CAPITAL/CASH AVAILABLE FOR INVESTMENT * *All fields required. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC I learned through watching them success shouldnt be measured in hours worked, but rather in getting the job done right. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. He sat down to do an interview with Tim Tang and talked about how his brand is innovating to meet the needs of todays consumers. 13, 2021, 08:36 AM. Tropical Smoothie Cafe, LLC . And thats like: Whos the bad kid in the family! Weve got everything right from Island Green Detox, with zero sugar, and ginger, and everything. The fact that nearly 60% of all new Tropical Smoothie Cafe units are opened by existing franchisees underscores the franchise owner's satisfaction with the concept, the company, and it's leadership. Start Now! Total investment for a new cafe opening ranges between $246,500 and $580,500. I may have been, in fact, the person responsible for awarding them a franchise! It is, however, a "darn good chaser," he said and . Charles Watson, CEO Corporate Address . Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. we dont want to go to Manhattan and open 30 locations. As a 35 year veteran of the restaurant and franchise industry, I have always been fascinated by the challenges, risks, rewards, and day to day "work" a CEO faces when first taking the helm of an ongoing franchise organization. I may have been, in fact, the person responsible for awarding them a franchise! In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Really trying to understand how to see the world through a different stakeholders' eyes is something I still work on.". We want to capture both the head and the heart of our consumers. Call now and speak to a franchise development leader. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. So weve been able to do that. The initial investment ranges from $246,500 to $580,500. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. There is no assurance that you will do as well. We're a healthier, quick . The most common Tropical Smoothie Cafe email format is [first_initial] [last] (ex. "When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. Since that time, he has led the company on its quest towards $1billion in sales by 2023. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. The best smoothie in terms of sales actually going on right now is our Mango Berry Cosmo. In my case, because I already had nearly a decade with Tropical Smoothie Cafe on the franchise development side, I had the unique advantage of personal relationships with our franchise community. Over the next five years, our goals are to reach 1,500 cafes open across the U.S., with over 18% profitability for our franchisees on average volumes in excess of $1M, all with very high operational satisfaction for our guests. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. As a restaurant executive, hospitality should be in your blood. We strive to continue to harness these relationships in this way and feel that this approach will continue to fuel our success. As their franchise website states: "Tropical Smoothie Cafes menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. This process only helps our individual franchisees and their bottom line, respectively.". Watson has more than 10 years of experience with Tropical Smoothie Cafe and led our franchise development efforts since 2010. Without our franchisees, committees, and council, I simply could not do this job. Over the next five years, our goals are to reach 1,500 cafes open across the U.S., with over 18% profitability for our franchisees on average volumes in excess of $1M, all with very high operational satisfaction for our guests. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. From wraps to flatbreads to salads, Mr. Watson continues to solidly position Tropical Smoothie Cafe as a leader in the fast-casual, healthier lifestyle food category. So thats always up there. Tell us a little about your background before joining Tropical Smoothie? The Tropical Franchisee Council (TFC) was established in 2018 and has been invaluable for our growth. Well see, I may have to bring that one back. When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. And so we are rolling out this fall, what were calling it, our Inspire Better, right? I love a good pot roast with mashed potatoes, green beans and corn. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. While we had always involved franchisees, I felt it needed to be formalized and more visible to our franchise system. New York State Disclaimer: This advertisement is not an offering. We like to call it chopping wood, meaning you dont decide when quitting time is; you simply get the work done. Ill start with the fact that I believe that convenience is king. Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. "As a first time CEO, learning to view the business from a thinking vs. a doing mentality was a challenge I faced. Call now and speak to a franchise development leader. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. What challenges, if any, did you face in getting "buy-in" from the existing franchise community once you became CEO? Nobody knew what was going to happen. Charles Watson has been the CEO since . So just one shy of 100. Watson:"We were in a good place! NET WORTH * LIQUID CAPITAL/CASH . "We were in a good place! Nov 10, 2021, 09:36 ET. A veteran hospitality professional . In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. How is taking the reins of an existing company different than being part of a startup or a founder? The offering is by prospectus only. There is no assurance that you will do as well. It is for information purposes only. Well, Tropical Smoothie Cafe, we've got 850 locations in 44 states. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Tropical Smoothie Caf is a Georgia LLC organized on June 25, 2012. What sets your smoothies apart from smoothies from competitors? Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. Our annual tactics are focused around delivering those results.". This is a BETA experience. The impact of technology on the restaurant business and how Tropical Smoothie Cafe is adapting to a changing landscape in hospitality. Find restaurant equipment and suppliers. Get Verified Emails for 1,980 Tropical Smoothie Cafe Employees. He has been instrumental in developing the culture of Tropical Smoothie Cafe and earning the trust of our franchisees. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. "At Tropical Smoothie Cafe, it's our mission to inspire a healthier lifestyle by serving amazing food and smoothies, with a bit of tropical fun. 770-580-2333 If its not run-of-the-mill bland food, we want to bring a little bit of a culinary experience to quick casual, and still provide convenience, and value, and all those kinds of things. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. Is there a smoothie that you personally are thrilled is on the menu, but just dont enjoy yourself? Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. What is the all-time best-selling smoothie the chain offers? "I've been with Tropical Smoothie since 2010 and was [first] our vice president of franchise development," he told Mashed. Its only here until August. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. When our franchisees are successful, the brand is successful. I love that. But I would tell you that what has ultimately driven this brand is our franchisees and it is our culture, right? 770-580-2333 In July 2018, I was named interim CEO, and then permanent in December 2018.". With 158 cafe openings and 258 executed franchise agreements in 2022, the brand was able to achieve its 11th consecutive year of positive same-store-sales growth, a notable milestone in the franchise industry. . At the end of the day, we are a restaurant company and how great our food and smoothies are determines [success]. Are there misconceptions about smoothies you want cleared up? Charles Watson CEO. So its the made-to-order. In support of National Nurses Appreciation Month in May, we have also pledged to donate $100,000 to the American Nurses Foundations COVID-19 Response Fund upon reaching our goal of giving away 1,000,000 smoothies. However, I ended up a punter at Cornell. "I wanted to further instill a franchisee-first mentality. Net Worth Requirement $350,000 . Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve.
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