easyJet is confident that through its strategy it will deliver sustainable growth and returns for shareholders. Explains that positive and negative externalities influence the supply and demand of the airline industry. In England, this company is registered with the number 3959649. Step 1) Identify your stakeholders: Your boss, your team, senior executives, prospective customers, your family, etc. Explains that the airline industry is impacted by current market trends, and externalities. first and business class travellers are discerning to different levels of quality between airlines and can voice strong opinions. Page 8 of 50 - About 500 Essays Powerful Essays . You can easily edit this template using Creately. It . Every business has stakeholders involved. Explains that union members benefit from collective bargaining power to negotiate with employers on their behalf. This model focuses on five forces that shape competition within an industry; these include; the risk of entry by potential competitors, the intensity off rivalry among established companies within an industry, the bargaining power of buyers, the bargaining power of the suppliers and the closeness of substitutes to an industrys products. Also, the sustainable approach of the company in its day-to-day activities, which include offsetting carbon emissions, participating in development of green aircrafts, promoting modern fuel-efficient fleet family, helps the company to build a reputable brand image as well as acquire and retain customers. Which two stakeholders will this cause conflict between? This report is shared in order to give you an idea of what the complete Segmentation, Targeting and Positioning (STP) Analysis Report will cover after purchase. Analyzes how the airline industry is affected by negative and positive externalities, such as the rise and decline in fuel costs and air traffic congestion. The tools of stakeholder analysis mean that this is not a major problem for management. There are several strategic options which are available for this airline. This companys airplanes fly to the less crowded airports of smaller European cities and prefer the secondary airports in the major cities. The detailed complete set of references are available on request in the 'Complete report' on purchase. student. Despite the global recession the Easyjet is making significant profits. Top Quality. The tables below illustrate the current state and future plans of the company. The classic airline model consists of First Class, Business Class and Economy, and the demographics that make up the classes have both similarities and differences to the other classes. The other theme of future airline scheduling is planning for the robustness and the operational flexibility of the airline (Ballesteros 2007; Eichenberger 1996). In addition, a stakeholder analysis can help you: Gain more support and resources. As an airline, EasyJet seems to be well placed in the kinds of services and products it is providing (Ahlstrom & Garry 2009). Explains the valuation assumes an 80% load factor annually and a 5% increase in the cost per passenger. EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman . The airline industry impersonates a vital role in globalization and contributes to the growth of national economies. Internal stakeholders are . The mission statement of the company is supported by a strong focus on these three objectives and encourages stakeholders to have future-oriented visions (Bessant & Tidd 2011). A key aspect of planning for profitability is to sustain the core businesses of an airline. Due to the COVID-19 pandemic, EasyJet had restricted its entire fleet of planes on March-30 2020, nevertheless, in June 2020 it proclaimed to resume its fleets for hundreds of summer destinations. (Figure 1.1) is a representation of some of the multifaceted relationships between BP and its publics/stakeholders. Due to the increased use of the internet, it is becoming more and more easier to book online. Initially these companies were focused on business travel, however due to the growing demand of leisure air travel the demand for airlines also increased. Powerful Essays. (2020, September 26). (732)548-0013/0015. The first challenge, when seeking to manage your stakeholders better, is to identify them. Currently, the company operates in over 27 European. Stakeholder groups will vary enormously according to the nature of the business. EasyJet maintains expectations as it improves cost performance - https://www.sharecast.com/news/news-and-announcements/easyjet-maintains-expectations-as-it-improves-cost-performance--6841498.html monopolies are not absolute; they are constrained by competing. Explains that this british airways site was used to compare low-cost airlines to international high-quality airlines. The y-axis represents the interest in or impact of your project on a stakeholder. Explains that the employer association wants to help between the negotiations between easyjet and the trade union. Reach thousands of academicians and corporates. * By clicking on "Buy Now" you agree to accept our ", On purchase the EasyJet Plc SWOT & PESTLE Analysis PDF report will reach you. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. You can use the following in your reference section in order to give credit to the source. I have used them in a lot of my personal research work.-Mudassir KhanAccounting and Business, Melbourne Polytechnic, Here the research is to-the-point, no beating round the bush. Impact of consumer uncertainty on Brexit, 1. This airline has a strong presence in its operations. This increased competition and consequently more people began using air travel as their preferred mode of travel. easyJet aims to deliver a seamless and digitally enabled customer journey at every stage and is continuously working to enhance the customer experience. Digital Marketing and Social Media Strategy Analysis Report. Explains that trade unions and management of an organisation come together to negotiate new compensation levels or wages for the workers. Retrieved 22 February 2015. Revenue is increased through not having to deliver or post tickets out to its customers, in comparison with other non-internet based airlines. These include new competitors who are looming within the market. Explains that ryanair's valuation in the long-term, known as its economic value, is the major issue facing the company. This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. [online] Available at: https://www.swotandpestle.com/easyjet/ [Accessed 04 Mar, 2023]. These are set out below: easyJet has a strong network of leading number one and number two positions in primary airports, which has proven to be amongst the highest yielding in the market. the total discounted cost stream is 10.5 billion. Plan stakeholder communications and reporting. must. 92% of union workers have job-related health coverage versus 68% of non-union workers. The concept of this airline is based on the fact that the following the loosening of the restrictions regarding the airline industry, the demand for the short routes would be on the increase. This allows customers to book flights easier and increase Jet2s revenue. The database is updated daily, so anyone can easily find a relevant essay example. This might sound patently obvious, but I often see too little time spent on this stage. The focused network strategy can be summarised as follows: easyJet recognises that the continued evolution of our product portfolio represents a significant opportunity to build on spend per customer, delivering enhanced sustainable returns. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. Retrieved from https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. their diversity team provides training and advice on discrimination law. This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. Explains how easyjet's employees can affect the business in many ways. This ensures the customers are satisfied with the nature of operations which are in progress. Forces model to analyze the competitive environment for easyJet. A stakeholder is anyone who has a claim in some way to a company's products operations markets industry and outcomes (Ferrell Fraedrich Ferrell 31). When performing actions that will influence many, humans are capable of seeing and planning the influence of their actions on all relevant parties in a way that they maximize the success of an action and minimize the harm of it on others. Fourth is the dependability, which is the ability to ensure that the stated services are delivered in accordance with the promises which have been made to the customers. Heavy regulatory environment with three different European airlines regulators, 1. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. For instance there may be similarities between business class travellers on a particular flight, but they will not all be travelling for the same reason. The intensifying rivalry among the established companies Thus the key aspect that has made this airline stand out is the brand name that it has managed to uphold. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Define your stakeholders. This has further been characterized by the capable workforce who delivers quality services to the passengers. This allows you to easily see who can influence your project and how each person is related to the other. This is especially critical when you need to: Design new products . Strong operational efficiency leading to a low-cost model: To remain unmatched as a low-cost service provider, EasyJet has continuously invested in its networks core strengths, building a higher operational resilience along with providing the best customer experience. food companies also depend on them as they operate on over 800 routes. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. A train company or media company may list its industry regulator as a primary stakeholder. Analyzes how the september 11th tragedy and newly applied policies had a significant impact on the airline industry. Stakeholder mapping can offer valuable insights about organizations and their position in the ecosystem. Ferrell, OC, Hirt, GA & Linda, F 2006, Business:a changing world, 5th edn, McGraw Hill/Irwin, California. Some of the strategies which have been synonymous with this company include maintaining and promoting a people friendly company culture, providing leadership to dynamic workforce, helping the community and charitable programs to get better results, ensuring suppliers optimize their energy usage and materials management and finding practical solutions to eliminating waste. Lastly, the paperless operations which have been embraced by this company have ensured that the travellers have an easy time when it comes of preparation for travel as well as when it comes to the management of any eventualities which might arise (Ballesteros 2007). Identify your stakeholders . 2008 2007 Change. Then evaluate the other options which will bring to the fray better returns. Explains that airlines say jobs at stake if fee hike approved.