Benefits of Search Enging Optimization, SEO and Pay Per Click Advertising, PPC
SEO — Search Engine Optimization
There are millions of people searching the Internet for a product or service just like yours.
The benefit for your business is, that people who are looking for what you are offer come to your website after they click on Google search results.
You get a higher return on your investment than any other type of marketing.
You get long-term positioning, and this type of marketing continues 24/7.
You get greater branding and higher sales.
SEO gets your website on the first page of Google. This happens when someone puts search terms that match your website into Goggles’ search box.
Google processes over 1 billion searches a day. And there are billions of websites on the Internet.
80% of all traffic to a website comes from the search engines.
88% of all clicks are for the first five positions on Google’s Search Engine Results Pages. (Cornell University Study)
PPC Management-Pay per Click Advertising
Paid search listings through Google Adwords, is a method to quickly drive traffic to your offer. PPC works best when it is combined with a “Campaign.” This campaign drives traffic through paid advertising to a page with your “call to action.”
The biggest benefit of a PPC Campaign is that it gets traffic and results very quickly to your Landing Page. When you are Landing Page has a strong offer that page will see results.
Another benefit for your website is that you will be able to see which ads and which keywords get traffic to your offer and to your website.